Nike & EA Sports Team Up to Bring NFTs to In-Game Experiences
• Nike has announced a partnership with video game maker EA Sports, in which its “virtual creations” (NFTs) will be incorporated into upcoming EA Sports titles.
• The partnership marks a significant step towards broader adoption of cryptocurrencies and NFTs in the gaming industry.
• Nike’s foray into NFTs has proven highly lucrative, with total revenue exceeding $186 million since December 2021.
Nike and EA Partner to Introduce NFTs Into Video Games
Nike has announced a partnership with video game maker EA Sports that will introduce exclusive virtual assets from Nike’s web3 marketplace platform, Swoosh, into upcoming EA Sports titles. The move marks a significant step toward broader adoption of cryptocurrencies and non-fungible tokens (NFTs) in the gaming industry.
92K+ NFTs Released In First Collection
In November 2022, Nike released its .swoosh NFT platform, which marked its first foray into blockchain-based digital collectibles. The initial release was called Our Force 1 and involved an NFT airdrop followed by the selling of digital shoe boxes that revealed digital sneakers. According to data from Dune Analytics, this collection released over 92,000 NFTs and has proven highly lucrative for Nike, with total revenue exceeding $186 million since December 2021.
EA CEO Acknowledges Potential of NFTs
EA Sports‘ portfolio includes top-rated games such as FIFA, Madden NFL, and NBA Live, drawing millions of worldwide gamers. It is anticipated that Nike’s virtual goods will be customizable wearable add-ons that players can purchase to enhance their in-game character avatars. Interestingly enough, despite having acquired RTFKT – a prominent NFT studio specializing in virtual sneakers – in December 2021; Nike has refrained from explicitly referring to its blockchain-based digital collectibles as NTFS on their official Swoosh Twitter account. However; EA’s interest in them is no surprise given CEO Andrew Wilson’s previous acknowledgement of potential within them for shaping the industry’s future.
Move Marks Significant Step Toward Broader Adoption Of Cryptocurrencies & NFTS In Gaming Industry
Integrating Nike’s non-fungible tokens into EA Sports games marks a significant step toward broader adoption of cryptocurrencies and Non-Fungible Tokens (NTFS) in the gaming industry across the world. Having already generated considerable profits through these blockchain based digital collectibles; it appears both companies are eager to capitalize further upon their potential within the sector as well as benefit gamers by providing them more options when customizing their avatars with addons they can purchase using crypto or other payment methods offered by the platforms themselves or third party vendors like RTFKT Studios for example..
Conclusion
It remains to be seen what specific titles will feature these virtual assets from Nike’s web3 marketplace platform but it looks like we can expect some exciting opportunities for gamers around the world looking to customize their avatars using crypto or other payment methods offered by platforms such as Swoosh or third party vendors like RTFKT Studios soon enough!